AI Engine
Drive asset performance with prebuilt and customisable AI models, run simulations to forecast the impact of optimisation, and utilise GenAI for custom queries – all in one platform.
Save hours and boost accuracy
Traditional analysis of shopping mall data is slow and prone to human error. Siloed data, manual verification, and repetitive tasks limit your ability to generate insights and answer tough stakeholder questions.
Placeform introduces a new approach by seamlessly integrating shopping mall data into one platform, leveraging advanced analytics and AI to deliver accurate insights and reliable forecasting.
Single pane of glass
Unify software and IoT data from all your assets into a single platform. Enrich it with external datasets to unlock contextualised insights and streamlined reporting.
Actionable insights
Leverage real-time dashboards, initiative effectiveness tracking and workflow orchestration to enable proactive decisions, prioritisation and ROI measurement.
Monitor tenant performance
Increase rental income by monitoring tenant performance and leveraging predictive analytics to optimise tenant mix, location, and rent based on sales and foot traffic.
Enhance marketing effectiveness
Increase marketing ROI through granular insights into footfall, dwell time, and sales conversion rates and enhance campaign, event, and loyalty program effectiveness.
Monitor tenant performance
Increase rental income by monitoring tenant performance and leveraging predictive analytics to optimise tenant mix, location, and rent based on sales and foot traffic.
Identify the right leasing strategy to maximise revenue performance
Unlock win-win outcomes for mall and tenant and maximise asset returns.
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Achieve an optimal tenant mix by identifying best performing tenants and retail categories.
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Gain insights into underperforming tenants for proactive risk management.
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Optimise rental income through tenant performance analysis and predictive analytics.
- Identify and report on cross shopping opportunities to inform leasing decisions.
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Leverage data to negotiate optimal lease terms and rates.
Enabling asset intelligence:
| ✔ Cross shopping | ✔ Leasing | |
| ✔ People Movement | ✔ Tenant Health | |
Track marketing performance and optimise campaigns
Monitor the performance of marketing campaigns and assess their impact on sales, foot traffic, customer sentiment and loyalty program participation.
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Overlay and correlate instore and digital marketing data sets to track overall effectiveness, conversion rates and trends.
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Integrate loyalty program data and identify member demographics and spend.
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Understand shopper behaviour and flow for better targeting and personalisation.
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Easily share campaign performance with retail partners to retain their investment in future initiatives.
Key marketing insights and forecasting:
| ✔ Sales | ✔ Footfall | ✔ Dwell time |
| ✔ Loyalty | ✔ Campaign performance | |
Run your asset like clockwork
Consolidate your operational data in a single hub to gain actionable insights and drive operational efficiencies across your asset.
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Understand utilisation in correlation with sustainability factors such as electricity, water, waste and gas.
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Ensure clean facilities by adapting cleaning frequency during periods of high demand.
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Optimise spaces to reduce queues and wait times.
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Plan maintenance activities where they cause least disruption and optimise staffing schedules based on forecasted usage and occupancy.
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Evaluate parking usage to help identify peak times and opportunities for revenue maximisation.
Key operational insights:
| ✔ Scheduling | ✔ Parking | ✔ Maintenance |
| ✔ Sustainability | ✔ Space optimisation | |
Customer Highlight
Premier luxury shopping and dining destination leverages Placeform
One of Malaysia’s premium shopping malls utilised Placeform to enhance performance and increase investor returns on their 120,000 SQM asset. By integrating 20+ systems, deploying AI models for tenant performance prediction, and tracking campaign performance, they were able to enhance asset returns, reduce operational costs, better understand their customers, and refine marketing strategies.
